The Challenge
Janet approached Effortless websites after being recommended by the Derby Business Accelerator team, who were working with Janet to Launch her new consultancy venture Practically Leading. As an expert in her field, Janet needed a website that allowed her to share her wealth of experience within her niche target audience in the Early Years industry.
The Process
Customer focused packages
On the Services page, Effortless Websites uses clean design and structured layouts to simplify complex packages into clear, digestible sections. Each offering is presented with consistent headings, bullet points, and time or cost indicators, making comparisons straightforward. By breaking information into scannable formats and highlighting key features, the design ensures visitors quickly grasp the value of each package while feeling supported to choose the option that best fits their needs
Highlights expertise
The Practically Leading website highlights Janet’s expertise through clear positioning as a trusted leadership coach with deep knowledge of the early years sector. Her professional background and practical insights are showcased with tailored messaging that resonates with early years leaders, combining credibility with empathy. The site links her experience directly to the challenges of this audience, making her guidance both relatable and actionable.
Professional branding
Effortless Websites was engaged to create the logo and branding for Practically Leading, along with the website design and styling. With such a wealth of expertise behind the business, it was vital that the branding embodies confidence, clarity and compassionate professionalism. The site design uses clean typography and a calming, neutral palette paired with strong accent colours, giving an approachable yet authoritative tone. Imagery of business settings and leadership moments conveys both collaboration and expertise, supporting content that is both practical and trustworthy.
Strong branding, styling and design
Easy to edit
Clear user journey
Strong calls to action
Fully desktop, tablet and mobile responsive
The Solution
Effortless Websites created a strong brand and style for Practically Leading, which along with the design, text and images convey Janets expertise and experience to her target audience.
Website Features
I absolutely love it!
Janet Holland, Owner of Practically Leading