The Challenge
Louise was referred to Effortless Websites by the East Midlands Chamber of Commerce, for a brand new website for her newly founded business LP Marketing Consultancy. Louise was looking for a website that could demonstrate her wealth of experience, communicate her ethos and share the services offered.
The Process
Strong call to action
Strong calls to action are used consistently across the site to guide visitors toward meaningful engagement. Clear, action-oriented language encourages users to make contact, explore services, or request tailored support, reinforcing the consultancy’s approachable yet professional image. Strategically placed buttons and prompts stand out against the clean design, ensuring they catch attention without disrupting the overall flow. This deliberate use of CTAs transforms passive browsing into active interaction, driving conversions and client enquiries.
Information without overload
The website balances sharing a wealth of information with maintaining clarity through its thoughtful design. Content is broken into clear sections with concise copy, supported by intuitive navigation and clean typography. White space, structured layouts, and selective use of visuals prevent cognitive overload, guiding the visitor naturally from one point to the next. This ensures the audience gains valuable insights into LP Marketing’s expertise without feeling overwhelmed or distracted by excessive detail.
Professional branding
Professional branding and style were vital for LP Marketing Consultancy’s website to establish credibility, communicate expertise, and differentiate it in a crowded marketing‐services sector. Effortless Websites conveyed Louise's branding through a consistent visual identity (clean layouts, professional imagery), a clear and confident tone of voice (“no-nonsense”, “practical”), and strategic messaging that highlights experience and bespoke solutions. This combination reassures prospective clients that they are engaging with a seasoned, capable consultant, not just another generic agency.
Strong call to action
Easy to edit
Consistent branding, styling & design
Simple Navigation
Fully responsive to desktop, tablet and mobile
The Solution
Effortless Websites created a stunningly stylish website that consistently reinforces Louise’s branding. Cleverly structured layouts and use of white space allowed Louise space to share vital information without overloading her prospective clients, while strong call-to-actions embedded throughout the site helped guide users to reach the end-goal of the site.
Website Features
Effortless Websites was recommended by the East Midlands Chamber of Commerce & I looked at work they had already done.
Fiona is approachable and takes the time to understand your business. She takes times to learn what’s needed and she is flexible in her approach.
There were no silly questions, and Fiona was really easy to work with. She was happy to explain and help with anything I needed help on and followed up with additional training were needed.
The one word I would use to describe the process is Effortless! It was a great experience.
Louise Pursglove, founder of LP Marketing Consultancy