The Challenge
Leanne engaged Effortless Websites as our focus on equestrian businesses and small businesses was the perfect fit for her newly founded showjumping coaching business. Leanne was looking for new routes to market for her business, and wanted a website where she could share her experience and training methodology.
The Process
Single page
Leanne chose a single page site design as her key goal was to share information about her methodology and then open up a conversation with her potential customers. The site flows through a simple user journey, with information broken down into easy to digest sections, customers testimonials taking a starring role, leading into a simple contact form/contact details section.
Space to share
Leanne has a unique approach to training and it was really important to make space for Leanne to talk about her experience and methodology. It was equally important to give space for her customers voice. We built in a easy to edit testimonial section where Leanne can share quotes and pictures from her current customers, that help her website audience build trust and identify themselves as potential customers.
Search engine optimised
One of Leanne’s key aims for the site was to allow new customers to find her through google searches. With this in mind, we built the site with all the features that give it the best chance of ranking well – well written keyworded text, accessible, responsive, and optimised images. We also provided Leanne with a helpful guide to steps she could take to help boost her SEO ranking on an ongoing basis.
Single page website
Established customer journey
Simple navigation
Fully responsive to desktop, tablet and mobile devices
Integrated external booking system
The Solution
Leanne’s website offers up a bright and bold yet luxurious design, an effortless user journey, and clear call to action points. Search engine optimisation was a key requirement of this site build, and the site achieved some fantastic first spot/first page rankings for chosen keywords on Google within weeks of it’s launch.
Website Features
