Clare was looking for a clean, fresh and modern fitness website for her new business – Flex and Move Fitness. Audience fit was key, with customers being 40+ yrs, based in the local community and those who may be intimidated by the thought of exercise, classes or going to the gym.
Giving Clare control
Clare wanted to be able to undertake simple edits on the site herself, and wanted to be able to update her events calendar on a regular basis without needing to spend extra on assistance.
Wix was chosen as the platform as it is very user friendly, and has been designed to empower small businesses owners – which is what we love here at Effortless Websites! To update the events section Clare can use a built-in form to upload a new event, or easily and add dates for her current classes – no designing necessary, and no technical knowledge needed!
Designing for the customer
Effortless Websites created a simple and effective website that is designed to be very easy to operate by all age groups whether using a computer, tablet or phone. The navigation is laid out in a one-click format, so all information and contact points are easily accessible from the home page.
Strong imagery was chosen, and supplemented with graphics to create a visually appealing space. All elements of the site are static to avoid any confusion when scrolling, and a clear font was selected for easy reading. The whole site was designed with accessibility best practice in mind.
Getting the styling right
It was important to Clare that Flex & Move Fitness didn’t feel like just another gym class. The logo colour palette was carefully chosen to represent fresh, natural, flowing movement and relaxation. A pop colour was added to the website in a complimentary orange shade to add a bit of zing and highlight the fun and community aspects of the classes.
Fully responsive to desktop, tablet and mobiles
Simple contact form
Easy to update events page
Optional alert box
Effortless Websites created a fresh, vibrant and active website that fits with Clare’s exercise ethos and matches the business aims of Flex & Move Fitness. The clear structure, easy navigation and simple design of the site ensures Clare’s customers feel included, welcome and at ease from the first point of contact with the business. The editability of the Wix platform means Clare has full control of her site and can easily add and amend events as she needs to.
Setting up a new business is daunting and having decided I needed a website to make me look professional and provide a ‘go to’ place for information for my prospective clients; I’m glad I chose ‘Effortless Websites’.
Having very little tech knowledge myself I felt reassured sitting down with Fiona and talking about my vision for my new exercise classes and how this could be enhanced by the website design.
Fiona listened to my ideas and offered solutions, we worked together on the logo, colours, layout and content. I wanted a website that was clear, informative, and easy to negotiate, and I am really pleased with the finished result.
It is useful for signposting information for prospective customers from my Facebook page and flyers/posters and promotes my business and ethos well.
Fiona has provided further support on how to edit the page myself and create pop-up boxes for important updates on my classes.
I would definitely recommend Fiona and Effortless Websites, her attention to detail and technical know-how made the whole experience easy and has already made a positive difference to my business.
Clare Williams, Flex and Move Fitness