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Filbert Lone

The Challenge

Filbert Lone is a brand new company to the market, launched by experienced illustrator Isla McClare. Focusing on offering personalised illustrated products to the wholesale/resale market, Isla needed a website to use as her gallery and portfolio. A space that looked exactly as she wanted it, to direct her industry contacts to.

The Process

Room for expansion

Isla has big plans for Filbert Lone, so we chose to build the site on the flexible and scalable WIX platform. This caters for all of her business needs currently at an affordable monthly price, with plenty of scope to add more products, new product lines and extra designs as the business grows. The website has been designed as a portfolio site based on current requirements, but it’s reassuring to know that this can be quickly upgraded to an e-commerce site if the need ever arises.

Dynamic Design

Effortless Websites created a site which makes clever use of dynamic pages. This ensures a consistent page style and browsing experience, while making the site really easy to edit for Filbert Lone. Adding products, changing product images and updating product descriptions are all simple and speedy changes to a table in the backend, which then produces product pages exactly as Isla envisioned them.

Designed by Isla

As an experienced designer and illustrator, Isla was looking to work with a website design company that would produce her vision exactly as she saw it. Isla produced detailed designs and drawings that Effortless Websites crafted into a fully functioning website. This collaborative approach allowed Isla the creative freedom to really put her stamp on the website, whilst adding in clever and time saving website functionality.

Fully responsive to desktop, tablet and mobile
Use of dynamic page design
Easy to edit
Simple navigation
Designed to match Isla’s specifications

The Solution

The collaborative design and build approach between Effortless Websites and Filbert Lone means Isla site matches her vision. The use of dynamic pages means Isla can quickly and effectively reproduce product pages as her product portfolio expands.

Website Features

"From our first initial meeting through to the final result – I couldn’t be happier. I was very specific in what I wanted with my website and Fiona completely understood every element of my brief. My website will be ongoing with updates and changes, and I am so glad that I have someone who is great to work with and look forward to an ongoing work relationship."

Isla McClare, Filbert Lone

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