The Challenge
Allan, owner of Derby Dog Behaviour, was ready to turn his self-built Wordpress website into a freshly designed and SEO compliant site that helped his customers to find him and his business grow.
The Process
Consistent styling
Derby Dog Behaviour had a logo and colour scheme that needed to be embedded in his customer journey from start to end. Effortless websites used these brand assets to create a style that was both professional yet friendly and pet focused. This was embedded on the website so that from the first search interaction, through to the booking, and finally to the session with Allan arriving in a branded vehicle, the customer experience was consistent, professional and reassuring.
Easy to edit
Allan is very technologically savvy, but having built his own website from scratch in Wordpress, he had come across the same issues with updates, security and editing in the platform that many micro-business owners face. Allan was ready for an easier to edit platform so that he could focus his time and energy on working with his clients and improving outcomes for their pets.
SEO optimised
Effortless Websites worked closely with Allan to understand his customers journey, and the likely experiences or issues they would be experiencing with their pets that would drive them to seek out Allan. This process informed everything on the site from the keywords, to the text, to the customer journey, boosting Derby Dog Behaviour's SEO by aligning his website with the experiences and motivations of his customers.
Customer journey mapping
Strong SEO
Consistent brand styling
Simple navigation
Fully responsive to desktop, mobile & tablet
The Solution
Allan’s website was customer built in the Wix platform, making it easy for Allan to use and update. The thought and exploration of the customer journey ensures that the site aligns with, and meets the customer at the stage they are in their journey seeking help for their pet. The new site has helped Allan achieve his goal of a steady flow of new enquiries and customers ready to engage and work with him.
Website Features
I wouldn’t hesitate to recommend Effortless Websites. I needed a fresh design of my existing website. Something that was SEO compliant, and would bring in more enquiries.
Fiona is very easy to talk to and understood what the site needed. She was responsive, prompt and accurate in her replies.
I would say that “Effortless”, is a really good word to describe the process!
Allan Brown, Derby Dog Behaviour