The Challenge
Krissie has multiple branches of business under her “Aspire” umbrella. Krissie approached me with a dilemma about some new elements of her portfolio, and together we talked through her business structure and audiences, and came up with a plan of how to separate the services she offers and present them to her varied target audiences in a customer focused way. From these conversations, Aspire Lifestyle was created.
The Process
Audio library
The website includes a secure, password-protected audio library designed to complement Krissie’s book sales. Customers who purchase the book receive exclusive access via a unique link and password. Within the library, they can listen to a range of hypnotherapy scripts directly on the site or download them for personal use, providing a seamless, value-added experience that enhances the book’s content.
Consistent Branding
The design reflects Aspire Lifestyle’s professional yet approachable identity, ensuring a seamless connection with other businesses under the Aspire umbrella. While maintaining consistent branding elements that reinforce trust and recognition, the website also introduces its own distinct logo and colour palette. This balance of familiarity and individuality allows Aspire Lifestyle to stand confidently within the wider brand family, while still highlighting its unique services and personality.
Maintaining customer focus
One of the hardest things for a rapidly expanding business to do is to maintain customer focus, as it’s so easy to get tied up in actually running the business! Together, we reviewed the services and refined them into clear audience groups. This enabled us to build a cohesive, client-friendly offering, ensuring the hypnotherapy services felt consistent, transparent, and aligned with customer expectations across the website.
Password protected area
Audio library
Consistent styling and design
Customer focused with a clear user journey
Fully responsive to desktop, tablet and mobile
The Solution
Effortless Websites produced a sleek, customer focused website for Aspire Lifestyle that has a clear user journey and goal, and brings various elements of her business together into one succinct space.
Website Features
It looks really good!
Dr. Krissie Ivings, Business Owner